Leads
Record and track leads.
Leads travel through the Sales Funnel. Sales funnels typically have four stages:
Stage | Notes |
|---|---|
Attention | The Lead hears or knows about you. |
Engagement | The Lead makes contact and asks questions. |
Investment | The Lead invests quality time to explore your offer. If you qualify the Lead. The Lead becomes a Prospect. |
Conversion | The Prospect becomes a Customer. |
The purpose of the Lead ‘master’ is to capture sufficient first contact information to enable salespeople to reach out to the contact to discover the customer’s ‘problem’, qualify the sales opportunity, and if appropriate convert the Lead to a Prospect.
New Leads can emerge at any stage after the original Lead was captured. You can create Leads from the Prospect and Customer masters.
Alternatively, you can assign a Lead to a Prospect or Customer by selecting a ‘trading partner’ from the select action in the Company field on the Lead master.
You can connect external web pages to the Lead master to capture and create new Leads. See ‘Web to Lead’.
You can import Leads. Go to, Setup>Import Data>Leads.
Lead>Configure
You can configure Lead ratings i.e. qualified, quote sent, quote approved, follow up etc.
Lead>Configure
You can set a rating on the Lead to signify the priority.
Send and receive emails from Outlook, Google, and other mail systems. Email is automatically filtered at the Customer contact level, so you only see and can send emails related to the Customer and its contacts. See ‘Email’.
Notes are tabs with free text areas on every Document including the Customer master. Notes are saved with the author (owner) and time/date stamp.
See ‘Memos’.
See ‘Memos'.
The Find Action on the Leads Lists lets you find:
- All my Leads
- My open Leads
- My Qualified Leads
- All Unassigned Leads
- All Open Leads
- All Qualified Leads
You can convert Lead to a Prospect or straight to a Customer.
Lead>Actions
The default configuration is automatically delete the original Lead when it is converted to a Prospect or a Customer. To prevent this, go to Lead>Configure 'Delete lead when Customer/Prospect created. - the original Lead will be preserved for future reference.
Last modified 7mo ago